Online Travel Agents – A blessing or a profit for the airline


It is no secret that the past few years have been difficult for the tourism industry. But under all this gloom, there is one sector of the tourism industry that has reduced the downward trend and flourished as it travels online. A third of all online transactions are related to travel, such as suspension of the online travel industry. In general, the sale of travel products is ideally suited to the online channel because of a wide network of international travel providers (such as airlines, hotels and tour operators) and a wide range of fragmented customers, leading to the implementation of a simple order where no material product is delivered to Customer.

All the famous airlines have their own websites that help customers book their tickets online and create brand awareness as well. Travel agents also developed their own presence on the Internet by creating travel websites with detailed information and online booking capabilities. Elite also offers detailed travel tips with brochures and travel tips. Although airlines encourage consumers to book directly through their websites in order to reduce distribution costs by eliminating commission paid to the agent, the appearance of the trademark and / or product has limited the impact of these individual branded sites. In contrast, the popular online travel agent has grown by facilitating the search for the best travel package among the various airlines that offer independence and choice in terms of multiple brands and a wide range of products. For example, they provide information not only about flights but also about decisions made by the traveler after landing, such as car hire, hotel reservations, etc.

The intermediary role of an online travel agent is much different from the role played by a travel agent on traditionally high streets. The online agent provides 24-hour convenience and up-to-date information; but when they differ from a supplier in the airline industry, this is when they make it easy to choose many brands and products and of course promise the lowest price (this may not be the case several times) The effort of the researcher provides one gate to meet the entire travel needs.

The current travel system contains check marks at very important stages in a person's vacation cycle. He / she makes a realistic assessment of multiple important breakpoints and makes informed decisions in the future. Online booking is the first among these. Divides traveler routes by offering multiple options and options such as lower prices, packaged deals and more.

These airlines, which see the travel agent as a competitor rather than a strategic partner to expand their distribution, may miss increasing opportunities for sales and profit opportunities. That is why travel agents are certainly a blessing and not a curse for the aviation industry.